Professional Spa & Wellness – The Inside Track

Perfect fit

Ajit Madan, co-founder of family-run Camellia’s Tea House, which specialises in wellness teas and whose client list includes leading spas and hotels around the world, says the industry’s understanding of the physical and mental benefits of green and herbal tea has followed a similar trajectory. “When we started the business in 2007, there was very little awareness,” he said. “In the UK, the average spa manager or director had never really heard of a wellness tea company before, although they were interested in the concept.”

This is, however, something that has changed with time. “Since then, there has been a lot of coverage of the health benefits of tea in the media and we now have a lot of spas approaching us, saying that they love the concept of a more fully rounded approach to health and beauty that isn’t limited to only putting products on the skin,” Madan comments. Rising global obesity levels over the past decade have, interestingly, gone hand in hand with a greater-than-ever focus on nutrition and the food we consume, including nutrition supplements and health drinks. […]

Tailored offer

It’s not only nutrition drinks that are increasingly popular and prevalent in spas, but also drinks held to have high nutritional value. At Camellia’s Tea House, the product range includes green, herbal and black teas, but Madan says it’s chiefly the former two that the company sells to spas and wellness centres. “We tend to supply herbal or very high end green teas for the wellness sector because we know that those are very beneficial,” he says. Most of the company’s spa clients purchase a selection of teas, with the most popular including the detoxing Toxin Killer, the complexion-boosting Beautiful Skin and the Happy Tummy tea to address stomach ailments.

However, Camellia’s also creates at least one bespoke tea for the overwhelming majority of its spa clients. “I would say 95-100% of the spas have a bespoke tea that we’ve designed for them,” Madan confirms. “It’s good for branding and it’s good for retailing. It’s an affordable way for customers to take something home that reminds them of the spa, and it’s a very economic way for the spa to do branding and to make sure their name gets out there.”

While some spas are happy to simply offer the teas in the waiting or relaxation area, you can, Madan adds, also link the teas to treatments more directly. One example of this is Aromatherapy Associates, which stocks Camellia teas at its boutique day spa in London’s Knightsbridge. “They would suggest for the client to, for example, have the Happy Tummy Tea, depending on the treatment they’re having – so they’re quite prescriptive in that way,” he says.”

You find the whole article here: Professional Spa & Wellness – The Inside Track


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