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Afternoon Tea Week – August 2019 Newsletter

Afternoon Tea British Museum LondonDear Tea Friends,

The summer season is in full swing and we have been having so much fun creating summer iced drinks and doing all things cold!

For tea heads, August is defined by holidays and of course Afternoon Tea Week!

We have created a tea-inspired Afternoon Tea menu with tea-infused sandwiches, cakes and preserves.

To celebrate Afternoon Tea Week, we have created some special offers that may entice you and we hope to celebrate Afternoon Tea Week with as many of our tea friends as possible.

If you are in London, we would love to see you at the tea house!

London Tea Room

London Tea Room Afternoon Tea

Newsletter-AugEarl Grey Orange and Tea Blossoms

Camellia's Tea House London

Matcha Has Taken The World By Storm

Matcha-01-CropIt looks like everybody is going Matcha crazy; it has taken the world by storm and the craze just continues to grow! Matcha is so versatile that you can’t help creating recipes outside the cup. There are many fun things you can do with Matcha, from creating delectable desserts and exotic drinks to cosmetic skincare and mouthwashes – the list just goes on!

So why is everyone sipping Matcha? Well, it is classified as a superfood and one that is particularly high in anti-oxidants, which is linked to numerous health benefits, and since you actually drink and ingest the whole ground tea leaves, you capture more nutrients than regular brewed tea.

Even coffee drinkers are switching to Matcha these days, as it yields energy which prolongs concentration, focus and is a perfect pick-me-up without the jitters or feeling over-caffeinated. It is believed that a cup of 2g of Matcha may contain about 80mg of caffeine. If you compare that to a shot of coffee (90-100mg) or a Red Bull (80mg per can), it’s definitely up there with the caffeine content. But what makes it so special? Caffeine in tea leaves bonds to larger plant molecules, which makes the breakdown in the blood stream slower, extending the release of caffeine without the sudden high and then a subsequent crash of a strong coffee.

There are various grading of Matcha tea, so first of all you have to decide if you are going to drink it or cook with it. For ‘Matcha in a cup’, you should only use ceremonial grade – it is the highest quality tea grade used for centuries in traditional Japanese tea ceremonies. Culinary grade Matcha is by no means a low-quality tea, it’s just prepared differently. Because of its robust and bitter taste, culinary grade Matcha is meant to be blended with other ingredients.

There is so much to say about Matcha and here at Camellia’s Tea House we have endless ideas and recipes to share with you. We are launching some new exciting Matcha blends using ceremonial grade tea combined with wellness ingredients to create a heavenly and healthy Matcha experience for you. The first in our Matcha series is the pairing of Matcha and Turmeric.

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With all the media fever surrounding turmeric curcumin, we have decided to look into it deeper. To tell the truth, turmeric has been around for over 5,000 years and to this day it plays an important role in traditional cultures throughout the Eastern world. Its benefits have been known for centuries and widely used in Ayurvedic Medicine. Apparently, from just 2 tablespoons of ground turmeric you can get 20% of your recommended daily intake of manganese, 10% of iron, 5% of vitamin B and 3% of potassium, copper and fiber.

Here is why we have decided to combine Matcha and turmeric to create a super healthy and tasty drink for you.

Weight loss and fat reduction – Curcumin is the active ingredient found in turmeric that offers most of the health benefits. Studies have shown that it helps suppress the growth of fat tissues in the body. Combine this with Matcha tea powder, a healthy diet and exercise, and  you will be able to meet your weight loss goals in no time!

Alzheimer’s Disease – Some research has reported that turmeric has positive effects on the prevention of Alzheimer’s Disease, though research is still on-going.

Inflammation – This can present itself in many disorders such as arthritis, digestive disorders and autoimmune conditions. There has been a lot of media coverage based on turmeric and the anti-inflammatory nature of curcumin. Studies have shown that curcumin could be just as effective as over the counter drugs designed to reduce joint and muscle ache and help reduce inflammation. Those with sever conditions should always speak to their doctor first. Green tea is also known to have strong anti-inflammatory properties and we believe that the combination of the two could be very beneficial for fighting inflammation in the body.

Anti-Oxidant – Both turmeric and green tea are specifically known for their anti-oxidant properties which helps reduce cellular and DNA damage that causes some cancers. By increasing turmeric and green tea in your diet you may help to prevent some cancers from forming.

Cholesterol and High Blood Pressure – Both curcumin and green tea are known to help reduce cholesterol which protects the blood vessels and the build-up of plaque which causes high blood pressure. Oxidised cholesterol can cause blood clots and make it difficult to reduce high blood pressure, so by increasing turmeric and green tea with cardio exercise you should find this helpful to your condition.

We will keep you updated with our launch date for Matcha Turmeric Tea, but in the meantime keep an eye out for the next blog in our Matcha Tea series and don’t forget to drink more green tea and add more turmeric to your diet!

The Caterer – Spas Get Personal

“My cup of tea

In the move “beyond purely beauty or pampering”, many spas are tapping in to the ancient power of herbal medicine, which remains the key source of medicine in 80% of the developing world, notes Ajit Madan, co-founder of London’s Camellia’s Tea House and the UK’s first certified master tea sommelier.

“Tea and herbal teas are being used much more in spa environments, either in combination with treatments or as healthy beverages, rather than the usual water and juice found in less progressive spas,” he explains.

Customers such as Ockenden Manor and the Grove Sequoia Spa are serving bespoke blends alongside a selection of Camellia’s broad menu of hand-blended artisan wellness teas that tackle everything from bones and insomnia to allergies and arthritis.

A popular choice, adds Madan, is the Beautiful Skin mix of chickweed, red clover, nettle, dandelion, marigold, chamomile and rose: “Spas have been combining their treatments with our teas so the client feels that whilst, for example, a facial is helping their outer skin appearance, the Beautiful Skin tea is helping the same area but from an internal perspective.”

You can find the whole article here: The Caterer – Spas get personal

Spa Business Magazine – Ajit Madan

“Ajit Madan, co-founder of Camellia’s Tea House in London, has just been appointed England’s first certified master tea sommelier by the International Tea Education Institute – a surprising first in a country that drinks 165 million cups of tea a day.

Much like wine, teas produced by different estates have specific ‘vintages’ and differing levels of quality, depending on which leaves are harvested during the production process, so certification as a sommelier is quite intense.

Madan has a background in molecular biology and formed Camellia’s Tea House in 2007, along with his sister, Lubna Madan – a qualified homeopath – in an bid to create a wellness range of teas and revive the typical English tea room.

Today, the company not only operates its tea house in London, it also supplies more than 100 different hand-blended teas to leading spas and hotels around the world, including Shangri-La and Corinthia hotels.

To qualify for the master tea sommelier title, Madan completed a two-year course, and had to analyse various tea types, their origins, processing methods and how they can be perfectly paired with foods. He also gained an extensive knowledge of various types of tea service in different hospitality settings, from Chinese tea ceremonies to traditional English afternoon tea.

Madan also travelled to tea gardens around the world to gain first-hand experience of tea production and manufacturing, attending the Japanese Shincha Festival – which celebrates the first new, green tea of the year – and spending many months discussing tea with tea masters from across the world.

“I thought I knew a lot about tea, but this process has widened my knowledge further and taken me on an even deeper tea journey,” says Madan. “This will certainly help me with our company’s mission to improve tea culture.”

Madan now uses his Master Tea Sommelier experience to train spa and hotel clients, and also runs one-day classes aimed at those who work in F&B departments in spas and hotels.

Camellia’s teas include Health and Wellness infusions, Classic Teas and Exotic Infusions, which are blended with flowers, fruits, spices and essential oils.”

You can find the whole article here: Spa Business Magazine – Ajit Madan

Big Hospitality – Boom in global tea culture to bring teahouses to UK high streets

“Ajit Madan, owner of Camellia’s Tea House and the UK’s first accredited tea sommelier is predicting the rise of the teahouse on the UK’s high streets as renewed interest in the hot beverage grows among consumers.

While traditional tea rooms have made way for coffee shops on our high streets, Madan, who was appointed the UK’s first ITEI Certified Master Tea Sommelier by the International Tea Education Institute earlier this year, believes the tables will be turning back in tea’s favour over the next three to five years as the UK follows global trends in its consumption.

He said: “The latest Mintel reports on tea and coffee show that on a global basis tea consumption is increasingly rapidly at the expense of coffee consumption and it’s partly because people are becoming aware of the health benefits of tea.

“In the US green tea has been classified as a superfood – it’s up there with blueberries and goji berries – because of all the high levels of antioxidants it contains.

“There is a massive demand from the US consumer for things that promote health and well-being. Also, as people get older they can get less tolerant of coffee and don’t want that massive caffeine hit, so people are moving away from that and drinking different types of tea.

“There has also been a massive boom in tea culture around the world tying in with the renaissance of all things vintage. Going for tea with friends and pouring it out of beautiful tea pots is very cool again.

he US is, of course a key indicator of what could happen in the UK in three to five years’ time. Starbucks demonstrated its confidence in the market with the acquisition of tea business Teavana in 2013 and in the US now tea consumption is growing while coffee consumption is stagnating.

While quality, loose leaf tea remains at the heart of the afternoon tea offering in the UK’s luxury hotels, for those who want to drink the same without the ceremony on the high street there is currently little option, says Madan, although the arrival of Rainbow Apartments’ Tea 42 in Manchester and chef Simon Hulstone’s venture into tearooms in Torquay show that there is some movement in this area.

“There’s a void in the market for somewhere you can go and have a medium-priced afternoon tea that isn’t around the formality of a hotel,” he said.

“I’d like Camellia’s Tea House to fill that gap and become the well-known teahouse brand and become the go-to place for tea culture and tea drinking in London and then the rest of the UK.”

Camellia’s expansion

Madan, who has been operating Camellia’s Tea House from a site in Kingly Court in Covent Garden, is working with a franchise investor who is keen to expand the brand.

The company, which also runs a wholesale business supplying hotels, is currently looking for a new site in London as its current one will close on 5 May. Once that is secured, Madan plans to roll the brand out and open sites where he will serve quality loose-leaf teas sourced from across the world alongside cakes and snacks.

He said: “We have been looking at places in Notting Hill and Covent Garden for our flagship site. We’d like to open two this year if we can find the right sites, but it isn’t easy.

“If we can find the right locations then we’ll open two sites this year, see how those go and then expand out to three to five next year.”

You can find the whole article here: Big Hospitality – Boom in global tea culture to bring teahouses to UK high streets

Professional Spa & Wellness – The Inside Track

Perfect fit

Ajit Madan, co-founder of family-run Camellia’s Tea House, which specialises in wellness teas and whose client list includes leading spas and hotels around the world, says the industry’s understanding of the physical and mental benefits of green and herbal tea has followed a similar trajectory. “When we started the business in 2007, there was very little awareness,” he said. “In the UK, the average spa manager or director had never really heard of a wellness tea company before, although they were interested in the concept.”

This is, however, something that has changed with time. “Since then, there has been a lot of coverage of the health benefits of tea in the media and we now have a lot of spas approaching us, saying that they love the concept of a more fully rounded approach to health and beauty that isn’t limited to only putting products on the skin,” Madan comments. Rising global obesity levels over the past decade have, interestingly, gone hand in hand with a greater-than-ever focus on nutrition and the food we consume, including nutrition supplements and health drinks. […]

Tailored offer

It’s not only nutrition drinks that are increasingly popular and prevalent in spas, but also drinks held to have high nutritional value. At Camellia’s Tea House, the product range includes green, herbal and black teas, but Madan says it’s chiefly the former two that the company sells to spas and wellness centres. “We tend to supply herbal or very high end green teas for the wellness sector because we know that those are very beneficial,” he says. Most of the company’s spa clients purchase a selection of teas, with the most popular including the detoxing Toxin Killer, the complexion-boosting Beautiful Skin and the Happy Tummy tea to address stomach ailments.

However, Camellia’s also creates at least one bespoke tea for the overwhelming majority of its spa clients. “I would say 95-100% of the spas have a bespoke tea that we’ve designed for them,” Madan confirms. “It’s good for branding and it’s good for retailing. It’s an affordable way for customers to take something home that reminds them of the spa, and it’s a very economic way for the spa to do branding and to make sure their name gets out there.”

While some spas are happy to simply offer the teas in the waiting or relaxation area, you can, Madan adds, also link the teas to treatments more directly. One example of this is Aromatherapy Associates, which stocks Camellia teas at its boutique day spa in London’s Knightsbridge. “They would suggest for the client to, for example, have the Happy Tummy Tea, depending on the treatment they’re having – so they’re quite prescriptive in that way,” he says.”

You find the whole article here: Professional Spa & Wellness – The Inside Track

Cosmopolitan – 8 new ways to deal with eczema

“7. Drink herbal teas

Beautiful Skin Tea, £5.95 per 50g, camelliasteahouse.com has had rave reviews from eczema suffers, and has even been recommended to the National Eczema Association as a tried and tested treatment. Dandelion and chickweed are the key skin healing ingredients in the brew, which combine to offer anti-inflammatories, healing vitamins A and C, plus iron and calcium which are known to be effective skin healers. But it’s not just about the drinking. You can also drop five or so bags into a bath and soak in the solution, make a bottle of the tea and chill in the fridge to use as a itch relieving skin tonic, or save used tea bags to apply directly to affected areas as a compress.”

You can find the whole article here: Cosmopolitan – 8 new ways to deal with eczema

ITV This Morning – Which Brew For You?

“We Brits love a good brew. It’s estimated we drink 165 million cups a day, that’s over 60 billion a year – and one in three women regularly seek comfort in a cuppa.

Tea expert Ajit Madan, the UK’s only certified tea sommelier, believes there’s the perfect tea for every occasion. Whether you’re nervous ahead of a first date or preparing for a big exam – Ajit is here to show you what you should be brewing.”

You can find the whole article and video here: ITV This Morning – Which Brew For You?

 

Mail Online – Britain’s First Master Tea Sommelier Reveals…

“For most Brits a nice cup of tea and a sit down really does make everything better. 

And a recent YouGov poll revealed that while the average Briton enjoys around 884 cups of tea, women turn to a brew for comfort more regularly than men.

Now tea expert Ajit Madan, the UK’s first and only certified master tea sommelier, has revealed that rather than just something to sip each afternoon, there is a special blend to go with every occasion.

From the worry of a first date and anxiety ahead of a nerve-racking job interview, to even avoiding a bad hair day, apparently there’s a cuppa for everything.

To find out which brews can help you with your problems, read on…

FIRST DATE

As many will testify, a first date can be a tense experience, Ajit Madan says tea ingredients can help things along.

The sweet ingredient of cinnamon can go a long way, reveals the Tea Master, as it is a great aphrodisiac.

Why? Cinnamon acts to heat up the body, a process which is believed to enhance ones libido.

Alternatively, suggests Ajit, try ordering a Lavender tea after dinner. Lavender is known for its alluring scent.

In times gone by, women have been known to decorate their clothes with sprigs of lavender, in the belief that the scent would entice men, being an aroma they could not resist.

JOB INTERVIEW

While it’s natural to feel anxious or nervous before a job interview, it’s important to appear cool and collected.

The best way to appear confident and relaxed is to reduce your stress levels and anxiety, for this, Ajit suggests lemon verbena.

Although native to Argentina and Chile, it is grown all around the world and has been used in tea for many years now.

Renowned for its antioxidant properties, lemon verbena is believed to help strengthen the nervous system, and ease stress and tension in your body.

TIME OF THE MONTH

Many women suffer with added stress, tension and cramps during menstruation, and so Ajit suggests drinking soothing chamomile tea.

Not only can the brew relieve tension and cramping, it can also help to reduce bloating due to being a digestive aid, and might even ease hot flushes.

He says it is rich in vitamins and minerals that help the body to deal with the strains of menstruation.

EXAMS 

Long deemed a superfood, green tea has been linked with many health benefits over the years.

In a recent study, conducted in Switzerland and published in the March 2014 issue of Psychopharmacology, a link was also found between drinking green tea and memory.

Participants who had consumed green tea extract ahead of a series of tests which focused on their working memory scored notably better results than those who didn’t.

Researchers believe that drinking green tea helped to improve the participants’ cognitive function, which is essential ahead of exams and tests.

POST BREAK-UP 

Far from just offering tea and sympathy, Ajit and his sister Lubna Madan, also a co-founder of Camellia’s Tea House, have created a specially blended Happiness Tea.

Designed to boost your immune system, energy levels and positivity, the blend contains a high dose of fennel, believed to high levels of Vitamin C, and also thought to help soothe inflammation.

‘Fennel in tea is also believed to improve metabolism and weight loss when drank regularly,so that could be another thing to be happy about!’ say Ajit and Lubna.

Rosehips are also a key ingredient in happiness-boosting tea, as they contain more vitamin C than oranges, and are also believed to have great beautifying benefits for the skin.

BAD HAIR DAY

Can a tea blend really help you to overcome a bad hair day?

Instead of reaching for chemical-packed hair products to tame your tresses, Ajit suggests adding horsetail extract to your daily cuppa.

He believes that the key to enjoying a good hair day (nearly) every day, is to nourish your body from within, by drinking natural, caffeine free, herbal teas.

Horsetail contains the highest level of silica known to exist in the plant kingdom.

Though not an instant fix, silica helps to strengthen weak, brittle and damaged hair, giving it vitality and shine.”

You can find the whole article here: Mail Online – Britain’s first tea sommelier reveals the brews to get you through anything from a bad hair day to a break-up